People Of India Use Mobiles Most For Entertainment And Social Media

People of India employ their mobile handsets most for entertainment and social communication. The standard mobile Internet consumer in India invests around 70% of the time on applications such as WhatsApp and Facebook, as well as entertainment & music apps. This is far more in comparison to the users in the U.S., who use these applications for only half of the time they invest on the mobile handset. This data was released in a report by investment firm Omidyar Network. People in the U.S. invest a good quantity of time also on commerce, news, and gaming.

On an standard basis, a consumer in India invests 200 Minutes each day on mobile supplications, lower than the average of the consumer in the U.S., which is 300 Minutes each day. Out of the 70% of the time people in India are busy on entertainment and social media, 38% is invested only on social media behemoth Facebook and its family of applications such as Instagram and WhatsApp. This supremacy in India by the Facebook family is far more in comparison to the people in the U.S., where their consumption is just 18% of time from a user.

MD and partner of Omidyar Network India, Roopa Kudva, claims this recommends a shortage of area focused platforms for social communication in the country and is a chance for startups. “Presently, Facebook and WhatsApp make up 95% of social applications in India. This is only 55% in the U.S., where users invest their time on other domestic applications as well. In the same way, in entertainment, You-Tube makes up for 47% of entertainment application consumption in the country, against just 17% in the U.S. As the price of data drops down, there is huge chance for entrepreneurs to employ this sector. ShareChat is one application which is performing well in the country, with 8 Million downloads,” she claimed.