Apple To Purchase Music Recognizing App Shazam

Apple is in discussions to purchase Shazam, the popular song recognition app, since the tech behemoth attempts to vie with Spotify, the streaming leader. This data was reported by the local technology news site last week. The technology news site, quoting unidentified people, claimed that the deal might be declared this week with financial conditions not yet obvious. A spokesperson for Apple refused to answer to the media.

Since its establishment in 1999, Shazam has provided a high-tech solution to longtime agony of the listeners over not distinguishing music in bars or on the radio, permitting consumers recognize songs via microphones of their phones. Shazam, which is situated in London, last year claimed that it had crossed the milestone of 1 Billion downloads on handsets.

But it only lately began to see productivity by slotting in ads and joining hands up with other tech companies comprising Apple and Spotify, to which it refers traffic. It might stay to be witnessed how Apple might incorporate Shazam, which also encounters contestants such as SoundHound. Apple, which previously with iTunes transformed online music, in 2015 rolled out Apple Music as the industry shifts to streaming, which provides limitless on-demand service and listening.

In September, Apple claimed that the facility had more than 30 Million users. This is a quick rise but still behind of industry dominator Spotify, which claimed that it had 80 Million users on its free tier and 60 Million more paying consumers as of July. This data was given by the sources to the media in an interview with the sole condition to being unnamed. Stockholm-located Spotify previously last week declared that it and Tencent were taking minority shares in each other. This is an expected sign of growth ambitions of Spotify in the most populous nation of the world, where it is not yet there.